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Pagespeed distribution of top 2k Magento websites

In the previous article I talked about how to get top 30k shopping websites. Now I am going to analyse "Magento part" of 30k which comes to 2352 online e-commerce shops.

 

Google Page Speed Score Distribution

I went over a list of top magento sites and gathered Google PageSpeed Score for all of them.

Desktop View

First lets see what the distribution is for desktop view.

Google Page Speed Score | Desktop | Top 2k Magento websites | Goivvy.com Google Page Speed Score | Desktop | Top 2k Magento websites | Goivvy.com

We see that the average Google Page Speed score for Magento on a desktop is around 75%.

 

Mobile View

Mobile score is worst than a desktop score for most websites.

Google Page Speed Score | Mobile | Top 2k Magento websites | Goivvy.com Google Page Speed Score | Mobile | Top 2k Magento websites | Goivvy.com

On average top Magento website has 60% Google Page Speed Mobile Score.

 

Magento Sites with the highest Google Page Speed Scores

Lets see what websites score high with Google PageSpeed. I take into account all frontend pages and don't judge a website by its homepage only.

I am going to list just 3 online shops that I think have the highest Google Page Speed figure. Not only these websites score high they also feel really fast.

 

Place #3

www.musicandarts.com - sells music records.

This Magento website has 85-90% desktop Google Page Speed Score:

Magento websites with the highest Google Page Speed Scores | www.musicandarts.com | Desktop View | Goivvy.com Magento websites with the highest Google Page Speed Scores | www.musicandarts.com | Desktop View | Goivvy.com

but it doesn't have mobile version of the website and the corresponding score is not that high:

Magento websites with the highest Google Page Speed Scores | www.musicandarts.com | Mobile View | Goivvy.com Magento websites with the highest Google Page Speed Scores | www.musicandarts.com | Mobile View | Goivvy.com

MusicAndArts has simple theme and it loads under 2-3s for most of the frontend pages. Checkout and cart are quick!

Magento websites with the highest Google Page Speed Scores | www.musicandarts.com | Page Load Time | Goivvy.com Magento websites with the highest Google Page Speed Scores | www.musicandarts.com | Page Load Time | Goivvy.com

What could be done to improve Google Page Speed Score even more:

Place #2

www.ceramic-tile4u.com - sells first quality brand name ceramic and porcelain tile, glass, stone, wood and vinyl.

The shop scores 86-90% for desktop view:

Magento websites with highest Google Page Speed Scores | www.ceramic-tile4u.com | Desktop View | Goivvy.com Magento websites with highest Google Page Speed Scores | www.ceramic-tile4u.com | Desktop View | Goivvy.com

and 74-77% for mobile view:

Magento websites with highest Google Page Speed Scores | www.ceramic-tile4u.com | Mobile View | Goivvy.com Magento websites with highest Google Page Speed Scores | www.ceramic-tile4u.com | Mobile View | Goivvy.com

Page load time - 2-6s depending on the page. Add to cart and checkout is pretty slow((

The website is responsive.

What could be done to optimize magento performance:

 

Place #1

www.myrtlewoodgallery.com - sells Myrtlewood Products.

It scores 86-90% for desktop:

Magento websites with highest Google Page Speed Scores | www.myrtlewoodgallery.com | Desktop View | Goivvy.com Magento websites with highest Google Page Speed Scores | www.myrtlewoodgallery.com | Desktop View | Goivvy.com

and 75-77% for mobile:

Magento websites with highest Google Page Speed Scores | www.myrtlewoodgallery.com | Mobile View | Goivvy.com Magento websites with highest Google Page Speed Scores | www.myrtlewoodgallery.com | Mobile View | Goivvy.com

The website loads under 3s as measured with www.gtmetrix.com. Add to cart and checkout works really fast.

Magento websites with highest Google Page Speed Scores | www.myrtlewoodgallery.com | Goivvy.com Magento websites with highest Google Page Speed Scores | www.myrtlewoodgallery.com | Goivvy.com

The website has responsive design.

What needs to be done:

  • css/js merged and compressed
  • remove blocking javascript and css
  • set dimensions for some small images

Summary

On average a top magento website has Google Page Speed Score at 75% for desktop and at 60% for mobile. If you score higher than that you are in a good spot.

For most of the websites defer parsing of Javascript is the main problem. Many suggest moving javascript to the bottom but does it help?

Do you have a website with high overall Google Page Speed metric? Share it in comments!

 

 

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  5. Does site speed really matter to SEO?

  

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